One of my favorite tasks as a designer is designing logos and branding. Many of these had accompanying letterheads, business cards, signage and other offline and online applications.
Developing a logo or branding can be one of the most challenging – yet rewarding – tasks a designer can embark on. This will be the front-and-center image of the company and the designer has a lot of responsibility to make sure the logo or branding accurately and effectively reflects the clients core values. I take a somewhat conservative approach when developing a logo or branding by practicing the following process.
Know the Client
I perform a survey that will help determine what the client wants and needs out of the logo and branding.
I dive in deep on the client's business and industry so I can best understand what potential customers desire from the client.
Design and Iterate
I start out with many quick sketches in a brainstorming session, further design the best ones and iterate with client feedback.
I develop a comprehensive logo or branding specific style guide for future design and development efforts.